Abstract
Integrating Creative Commons into eyeVio helped solving the copyright management issue faced by many user generated content services. Creative Commons provides eyeVio with a tool to give media consumers the freedom to take content across devices while maintaining the rights for media producers to keep control of their creations. This presentation will give an overview of Sony eyeVio service, explain how Creative Commons is integrated into eyeVio's user experience, and examine the value of Creative Commons in the emerging user generated content industry.
Media
Speaker
Takeshi Honma
Chief Producer
Network Media Development, Corporate Development Department
Sony Corporation
Takeshi Honma holds the position of Chief Producer at Sony Corporation in Tokyo, Japan. An entrepreneur-turned-intrapreneur, Mr. Honma participated in the founding days of Tokyo’s “Bit Valley” by starting the Internet consultancy YELLNET in 1997 while a student at Chuo University and further co-founding PIM, Inc. in 2000. After selling both businesses in 2002, including PIM Inc.’s acquisition by Yahoo! Japan, Mr. Honma joined Sony in 2003. From 2003 to 2005 Mr. Honma developed Internet strategies and new businesses for Sony’s Japanese retail operations. Since 2005, Mr. Honma has focused purely on Internet services with an emphasis on Web 2.0 and Blog/Social Network products. In April, Mr. Honma launched “eyeVio”, a video sharing service which aims to complement existing Sony Group assets and businesses. Mr. Honma holds a Bachelor of Commerce degree from Chuo University.
