(Full title: Making Creative Commons Common in Asia: Effectively scaling Creative Commons community and business development strategies internationally in 2008)

Abstract

Throughout 2007 Creative Commons (CC) built the business and community development pipeline around the concepts of increasing Creative Commons license adoption globally and providing solutions to all types of external organizations in order to lower the transaction cost for supporting Creative Commons licensing and technologies. In only a year CC has worked with majors like Google, Yahoo!, Microsoft and Apple to build stronger relationships that have also helped to incubate startups that thrive off of Creative Commons licensing.

This "Open Business Development" approach will be discussed in brief in order to scale this strategy internationally through the 40+ Creative Commons affiliates, starting in Asia/Pacific Rim countries. Particular emphasis will be placed on how to effectively develop relationships with businesses in an open way, how to do this all with little resources, and how to externally manage multiple synchronous projects.

Media

Speaker

Photo by 敏佳 (& Eslite Reader), CC:BY-NC 2.0

Jon Phillips

Community and Business Development Manager
Creative Commons

Jon Phillips is an open source developer, artist, writer, educator, lecturer, and curator with 13+ years of experience creating communities and computing culture. His involvements with mixing culture and software development have been shown internationally at Guangzhou Academy of Fine Arts (2006), Sun Yat-Sen University (2006), Desktop Developers Conference (2005), SFMoMA (2004), University of Tokyo (2004), Korea’s KAIST (2004), UCLA Hammer Museum, UC-Berkeley’s 040404 Conference (2004), USC Aim Festival IV (2003), and the ICA London (2002). He is a core Open Source developer on Inkscape, a scalable vector graphics editor and on the Open Clip Art Library, and is writing/producing a book, “CVS: Concurrency, Versioning and Systems.” Currently, he is visiting faculty at the San Francisco Art Institute (www.sfai.edu) in the Design+Technology department and is a community developer for the Creative Commons.

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